SPONSORSHIP INTEGRATION

Sponsorship integration with the LA Kings has never been about simply re-tweeting a deal from one of our partners. Their message needed to be integrated with our brand as authentically as possible. Ranging from social campaigns to special events to the use of Kings personalities from players, alumni and our mascot Bailey, we cultivated a true partnership. Working hand in hand with the marketing teams from each sponsor allowed us to build strong, collaborative relationships that lead to groundbreaking content and delivery, meeting our sponsor's goals as well as our own.