ENTERTAINMENT INTEGRATION

Cultivating and promoting the entertainment community is a critical part of brand growth that shouldn't be overlooked. My roles have given me the ability to build key, authentic relationships. At the Kings it was making VIP's and celebrities actual LA Kings fans first, and then asking them to share their fandom with the world.  We were able to capitalize on these authentic relationships and establish ourselves as one of the coolest brands in sports. The value of this natural PR relationship was immeasurable.  At h Club it was about creating the right community of people who wanted to be a part of building something. From Oscar-winning directors to thought-provoking artists, the community we built was truly diverse and engaged.  With Tappan, we have been able to highlight our incredible, eclectic base of collectors to build brand equity and endorsement .