BRANDING AND Campaigns
HCLUB LOS ANGELES
This recap along with the additional branding pieces encompass my team’s work at h Club in our launch year. From incredible musical performances to thought-provoking panels to the launch of partnership with ROIL, we were able to accomplish an incredible amount of engaging and revenue-generating content to launch the brand.
Los angeles Kings “We are all Kings”
I created the WE ARE ALL KINGS campaign as an encompassing theme to make our fans and the entire city feel like they are an integral part of the LA Kings Brand. WAAK became a hashtag, rallying cry and identifier for both passionate and casual fans of the team. We involved our players, their own words, celebrities, our fans and every day Angelenos to tell the story. Lacing this theme through outdoor, print, digital, social, radio, television and video helped to bring it to life. Tracking these investments with core analytics was key in understanding the best ways to spend our budget while making an impact.
